Our answer
We began with each member's project, then chose a situation or prop that suggested its theme. The portrait became a way into the article without repeating the caption.
French National Assembly / PORTRAITS · EDITORIAL
One topic.
One portrait that tells it.
A visual idea for every article
YOUR CHALLENGE
“How can a portrait suggest the subject of an article?”
What changed
An editorial series linking each person to their subject: energy, agriculture, commerce, regions, industry, health and more. Olivier Dassault, who initiated the series, also got a playful nod in the form of a magic lantern.
Alexandre HolroydWind energy
Anne-Laure BlinAgriculture
Annie GenevardCommerce
Bertrand PancherRegions
Michèle CrouzetAutomotive industry
Mohamed LaqhilaTaxation
Olivier DassaultResilience
Olivier DassaultMagic lantern
Philippe BenassayaMineral water
Pierre VatinMade in France
Robert TherryBeekeeping
Romain GrauHigher education
Stéphane ViryBalance
Valérie Bazin-MalgrasPorcelain
Valérie Bazin-MalgrasPorcelain
Xavier RoserenHealth in industry
Yves HemedingerPharmaceutical industry
Facing a similar situation?
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